ABSTRACT
This research work review extensively the meaning of Relationship Marketing and its role as a tool for customer satisfaction and profitability by using Intercontinental Bank Plc Aba, as a case study. This study was carried out to reveal the extent at which the relationship marketing can help the bank satisfy their customers and to maximize profit. It tries to research out the need for the application of relationship marketing in solving some problems in banking sector and also recommendations where necessary. The major purpose for this study is to find out the effective impact of relationship marketing in achieving customer satisfaction and profitability. This has been achieved through an effective and efficient research design, proper data collection method an analysis use in this work and various findings and recommendations.
Background of the Study
Agriculture is the foundation and bedrock upon which the development of stable...
Background to the Study
Every government has as one of its main goals enhancing the wellbeing of its people. The fundam...
Abstract: COMPARATIVE ANALYSIS OF FINANCIAL MANAGEMENT PRACTICES IN DEVELOPED AND EMERGING MARKETS
This research conducts a comparative a...
EXCERPT FROM THE STUDY
The herdsmen/farmers crises pose a threat to democratic governance as the level of intolerance am...
Abstract
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ABSTRACT
Cassia siamea is a shrub belonging to the Fabaceae family, native of Southeast Asia. The plant is commonly used in traditional m...
ABSTRACT
It is common knowledge that the age long principle of Separation of powers al...
ABSTRACT
This thesis examines students' and parents' views on Arabic education in Lagos State,...
ABSTRACT
This study was carried out to examine the factors that hinder effective teaching and lear...
ABSTRACT
The research entitled ‘’ adaptation strategies to climate change and variability by farmersinagricultural zone of Ni...