THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PROFITABILITY
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
ABSTRACT
This research work review extensively the meaning of Relationship Marketing and its role as a tool for customer satisfaction and profitability by using Intercontinental Bank Plc Aba, as a case study. This study was carried out to reveal the extent at which the relationship marketing can help the bank satisfy their customers and to maximize profit. It tries to research out the need for the application of relationship marketing in solving some problems in banking sector and also recommendations where necessary. The major purpose for this study is to find out the effective impact of relationship marketing in achieving customer satisfaction and profitability. This has been achieved through an effective and efficient research design, proper data collection method an analysis use in this work and various findings and recommendations.
Related Project Materials
PUMP CAPACITY DETERMINATION FOR TWO-PHASE VERTICAL FLUID FLOW
Statement Of The Problem
It is important to accurately predict the pressure drop accross a production system. This has b...
Assessing the Role of Econometric Models in Reducing Policy Uncertainty in Nigeria
Background of the Study
Econometric models are widely used to analyze economic data and forecast future trends, providing...
EFFECTIVE HUMAN RESOURCES MANAGEMENT AS A KEY TO THE ACCOMPLISHMENT OF ORGANIZATION GOALS
ABSTRACT
In any organization human resources are the important assets. Every organization is human oriented, a factor wi...
IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON THE MANAGEMENT OF TERTIARY ACADEMIC INSTITUTIONS IN KADUNA STATE, NIGERIA.
Abstract
The study examined the Impact of Information and Communication Technology on the Management of Tertiary Academic Institutions in...
An Assessment of Corporate Branding and Customer Loyalty in Nigerian Bottling Company, Katsina State
Background of the Study
Corporate branding is a vital strategy for companies to differentiate themselve...
The effect of multilateral trade policies on agricultural sustainability: An evaluation in Abuja
Background of the Study:
Multilateral trade policies are designed to promote economic integration and growth by reducing trade barriers a...
Analyzing the Influence of Traditional Media on Public Opinion Formation in Gombe Local Government Area, Gombe State
Background of the Study
Traditional media, encompassing radio, television, and newspapers, remains a critical instrument...
AN ASSESSMENT OF THE INFORMATION LITERACY COMPETENCY OF SECONDARY SCHOOL TEACHERS IN ADO-EKITI, EKITI STATE
Background of the Study
The digital revolution has transformed the manner in which educators access, evaluate, and utilize...
An examination of the impact of nutrition education on nursing students’ dietary habits in Niger Delta University Teaching Hospital
Background of the Study
Nutrition plays a fundamental role in health and well-being, and nurses are key players in promoting healthy diet...
The Influence of Advertising on the Adoption of Renewable Energy in Doma LGA, Nasarawa State
Chapter One: Introduction
1.1 Background of the Study
The adoption of renewable energy sources, such as solar, wind, and biomas...
