ABSTRACT
This research work review extensively the meaning of Relationship Marketing and its role as a tool for customer satisfaction and profitability by using Intercontinental Bank Plc Aba, as a case study. This study was carried out to reveal the extent at which the relationship marketing can help the bank satisfy their customers and to maximize profit. It tries to research out the need for the application of relationship marketing in solving some problems in banking sector and also recommendations where necessary. The major purpose for this study is to find out the effective impact of relationship marketing in achieving customer satisfaction and profitability. This has been achieved through an effective and efficient research design, proper data collection method an analysis use in this work and various findings and recommendations.
BACKGROUND OF THE STUDY
The goal of the library is to provide users with access to its resources...
BACKGROUND OF THE STUDY
Planning one's finances requires making efficient use of one's resource...
BACKGROUND OF THE STUDY
Religiosity is an indispensable aspect of humans. It is one of the most active...
EXCERPT FROM THE STUDY
Nigeria seems to have acquired a name that is synonymous with corruption. As a nation, it has carved out for...
ABSTRACT
This paper examines the effect of insecurity on the secondary schools in the north central states in Ni...
ABSTRACT
This study was carried out on the impact of motivation from parents on the academic achievemen...
ABSTRACT
It has been observed that studies on insurgency in Nigeria have in the most parts been anchored on politics, law, economy, the e...
ABSTRACT
Breast self examination is a monthly examination a woman can perform by herself to check for brea...
ABSTRACT
Low power conversion efficiency resulting from recombination of photogenerated charges in TiO2 based photovoltaic devices has ca...
Statement of the Problem
Business organizations in Nigeria especially manufacturing industries failed t...