ABSTRACT
This research work review extensively the meaning of Relationship Marketing and its role as a tool for customer satisfaction and profitability by using Intercontinental Bank Plc Aba, as a case study. This study was carried out to reveal the extent at which the relationship marketing can help the bank satisfy their customers and to maximize profit. It tries to research out the need for the application of relationship marketing in solving some problems in banking sector and also recommendations where necessary. The major purpose for this study is to find out the effective impact of relationship marketing in achieving customer satisfaction and profitability. This has been achieved through an effective and efficient research design, proper data collection method an analysis use in this work and various findings and recommendations.
ABSTRACT
While Nigerian scholars have examined code-switching in conversation and in literary language (Akere, 1980; Amu...
ABSTRACT
This project work provides a general information and knowledge of the effect of overpopulation on the academic...
BACKGROUND TO THE STUDY
E-learning refers to the use of ICTs (Information and Communication Technologie...
BACKGROUND OF STUDY
Virtually all&nbs...
ABSTRACT This study present the results of the analysis and interpretation of aeromagnetic data over part of Adamawa trough with the aim of investi...
ABSTRACT: This study explores innovations in promoting digital citizenship in vocational training, focusing on preparing students for responsi...
ABSTRACT: Exploring the benefits of early childhood education on civ...
Abstract
Today in Nigeria, Social Networking Sites like Facebook, 2go and WhatsApp are getting more popular among st...
THE ROLE OF DIGITAL TRANSFORMATION IN INNOVATION MANAGEMENT
The objectives of this research are to: (1) investigate the role of digital t...
INTRODUCTION
When the issue of challenges affecting the standard of secondary education in Nigeria is raised, the...